Oriental Frame
Legal

Privacy Policy

Last updated: December 2024

1. Introduction

Oriental Frame Limited (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website orientalframe.com or use our services.

Company Details:
Oriental Frame Limited
Company Number: 16458443
Registered Address: 124 City Road, London, EC1V 2NX, United Kingdom
Email: support@orientalframe.com
Phone: +44 (0) 20 3576 7127

We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

  • Name and title
  • Email address
  • Phone number
  • Postal address
  • Company name (for business customers)
  • Order history and preferences
  • Communication history with us

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring website
  • Device information

3. How We Use Your Information

We use your personal information for the following purposes:

  • Order Processing: To process and fulfil your orders, including sending confirmations and updates
  • Communication: To respond to your enquiries, provide customer support, and send important notices
  • Quote Requests: To prepare and send personalised quotations based on your requirements
  • Marketing: With your consent, to send promotional materials and newsletters
  • Website Improvement: To analyse usage patterns and improve our website and services
  • Legal Compliance: To comply with legal obligations and protect our rights

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

  • Contract Performance: Processing necessary to fulfil orders and provide services
  • Legitimate Interests: Processing for our legitimate business interests, such as improving services
  • Consent: Where you have given specific consent, such as for marketing communications
  • Legal Obligation: Processing required to comply with applicable laws

5. Data Sharing and Disclosure

We may share your personal information with:

  • Service Providers: Third parties who assist in operating our website and conducting business (e.g., email services, payment processors)
  • Delivery Partners: Shipping and logistics companies to fulfil orders
  • Legal Authorities: When required by law or to protect our legal rights
  • Business Transfers: In connection with any merger, acquisition, or sale of assets

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

6. International Data Transfers

If we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO), or transfers to countries with adequate data protection laws.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Typically, this means:

  • Order information: 7 years (for tax and accounting purposes)
  • Marketing preferences: Until you withdraw consent
  • Enquiry records: 3 years after last contact
  • Website analytics: 26 months

8. Your Rights

Under UK GDPR, you have the following rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data (“right to be forgotten”)
  • Right to Restrict Processing: Request limitation of processing
  • Right to Data Portability: Request transfer of your data
  • Right to Object: Object to processing based on legitimate interests or for marketing
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us at support@orientalframe.com. We will respond within one month.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us immediately.

11. Cookies

We use cookies and similar technologies on our website. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date. We encourage you to review this policy periodically.

13. Complaints

If you have concerns about how we handle your personal data, please contact us first at support@orientalframe.com. If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 1113
Website: ico.org.uk

14. Contact Us

For any questions about this Privacy Policy or our data practices, please contact us at:

Oriental Frame Limited
124 City Road, London, EC1V 2NX
Email: support@orientalframe.com
Phone: +44 (0) 20 3576 7127